Posted by Cyrus Schenck on

There are many ways to describe something, but some are  better than others. 

I’ve found this is especially true for the cornerstones of RENOUN. 

You can spend all day describing the thing, waffling about the point with descriptors. And then, one pops out that replaces them all. It takes the cake. 

These past two months have been about finding those words. Trying to describe RENOUN in the simplest, most effective way possible. 

Here are some words that are near the top:

Drop Shipment —> what we call sending skis right to your door or the shop’s loading dock.

RENOUN —> An accidental, non-existant word we stumbled upon while drinking beer five years ago.

 Beautiful —> One of the first words we used to describe RENOUN.

Reserve —> What you can do on September 1, 2015. This isn’t a “pre-order” thing. We’re going to sell out, so if you want RENOUN, I suggest you secure yours.

Precision —> how we approach the execution for everything we do. We’ve had enough of second tier, too.

Change —> why we do what we do. We’re here to make a difference. There are 1,600 skis on the market today. We promise to never make you 1,601. We’re talking fundamentally different, baby.