Blog

There’s a saying in the industry that goes like this: “People get into the ski industry to ski more — and people get out of the ski industry to ski more.” Before I tell you what this actually means let me first say this: this is a very raw and unfiltered look at the industry. I’m not writing this to deter you or be a Negative Nancy. I’m writing this to prepare you for what to expect. Some of you will be discouraged after reading this. But a few of you, the mighty few, will take it as a challenge...

Hello, My name is Cyrus Schenck and I run a ski company.  People say I have the best job in the world — but let me set the record straight. It’s been 8 years, 6 months and 21 days since I started RENOUN. It’s been one of the hardest things I have ever done — taking more time, and more money than I ever though necessary to get where we are today. It’s not always been fun, and often times has made me feel stupid and crazy for even attempting to start a company in a shrinking, over-saturated market. Well,...

I’m constantly asked what we do when there’s no snow. The answer? EVERYTHING. We work almost non-stop from August through March so by the time we’ve got a chance to breathe in April we’re more than ready to take a few laps with our friends. It’s always sad when the snow melts at the end of the month, but it gives us an out to catch up on some much-needed sleep. Mercifully, work is slow in early summer and we take full advantage of it. We wind down work schedules from 60+ hour weeks to something in the 20’s and I...

Strap in, there is better way to get to the mountain this time year. These are the best cars to get you, your gear, and your ski buddy out skiing. There are plenty others to choose from, but these are best fitted for getting you safely up the winter roads and on the chair before anyone else.   And these aren’t ‘winter only’ cars - they’re 4-wheel-drive machines that are good all year round.     BMW 328d xDrive The turbo diesel-powered BMW 328d xDrive is the most fuel-efficient all-wheel drive vehicle sold in America today. Along with extreme fuel efficiency, the...