Winning ISPO Gold

Posted by Cyrus Schenck on

Ever heard of ISPO? Us neither. We’re engineering nerds at Renoun. But we’re also pretty darn competitive, so when we heard there might be a chance for us to win something called ISPO Gold, we applied. And without even know what the heck ISPO was, we won — just 3 months after launching Renoun. Turns out ISPO is a trade show in Munich, Germany. Eight (yes, 8) airplane hangers house just about every outdoor brand from around the world. And every major ski company spends big bucks developing a product they think will capture the attention of judges in the...

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Patent Granted

Posted by Cyrus Schenck on

Red tape. It’s like, well, red tape. It ties things up, slows things down.  So, a pretty significant chunk of time has passed since we filled out some paperwork and sent it to Alexandria, Virginia.  Four years and nine months, in fact — 1, 733 days. Remember those golden oldies, “Party Rock” and “Rolling in the Deep”? Yeah, those were the most popular songs when we applied for this 1 thing.      What was it?  Wait. That’s what we did.   We waited, and we tinkered on our inventions, and we spread the gospel of HDT in our own way....

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Marriott Commercial

Posted by Cyrus Schenck on

Late last season we received a very unexpected call. Someone had a connection with Marriott Hotels and they wanted to build a feature around RENOUN. Naturally, we said yes and jumped on a plane to film in Steamboat, CO for a week. Eight months later, it’s now live.  Shop Skis > Shop Skis >

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LIMTED EDITION White & Gold

Posted by Cyrus Schenck on

NASA and Renoun.   Like minds think alike.  We’re both inventing space-age materials, and we’re both turning to one of the world’s best metals to use in our products: gold.  OK, NASA uses it in space suits and silicon wafers, and we’re using it to jazz up our skis.   But heck, why not?  We started doodling some new graphics after customers asked. We took the solid foundations from last year and added a little class, a little pop and a little polish. If last year was the year of El Niño, these are La Niña.   Introducing the Renoun Limited Edition White...

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Landing The New York Times

Posted by Cyrus Schenck on

Going to a trade show as a small company is kind of like attending the prom as the kid with the mousy brown hair and the JCPenney outfit. It’s hard to get noticed. And there we were, Renoun, a tiny ski company in the back corner of the SnowSports Industries America show — the biggest event in the business. But we didn’t have mousy brown hair or a JCPenney outfit. We had a small sign showing the ISPO Gold award we had just won (and our fingers crossed behind out backs). A few people noticed us, coming over and talking...

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