As a company centered around innovation, the high-tech ski company RENOUN has a perpetual soft spot for Elon Musk and the companies he’s created.
RENOUN always felt someone like the real-life Iron Man should be on a pair of skis with futuristic technology — so they made him some.
They’ve been hunting him down for the last 3 years and just shipped Mr. Musk his skis: a 1-of-1 pair design in iconic Tesla Red based off the original Endurance design. It’s a “thank you” to one of the grittiest and most determined men of this century — and one who’s bound to change it.
Under the hood, the skis are also unique — just like a Tesla. All RENOUN skis incorporate HDT: a material that makes the skis feel stiffer as speeds increase, which make the smoothest and most controlled skis in the world. They essentially adapt on-the-fly to conditions.
The technology has won RENOUN more awards than they have full-time employees.
The skis for Elon have RENOUN’s tagline “Rules are meant to be broken” and a little note printed on the ski says: “for the man daring to break more than a few rules”.
“The guy is a badass and he deserves badass skis” says Founder Cyrus Schenck.
