A Year in Review: New Skis, New Membership, and New Momentum

This past year marked an exciting chapter for Renoun.

From the public launch of RenounPro, to new ski graphics, standout press, and a season of memorable experiences on snow, we continued to build on what has always set us apart: thoughtful innovation, a strong point of view, and skis designed to make the ride smoother, more stable, and more fun.

As the season winds down, we’re looking back at some of the highlights that shaped the year.

A key perk of the program is SwapAnytime™, which gives members the option to switch into a different Renoun model, size, or waist width for a flat fee as their season, terrain, or preferences evolve. The program also includes a new pair of skis at sign-up, new skis every 24 months, member-only pricing, early access to new-season graphics, membership in a private online community, and invitations to trips and special events.

RenounPro was also covered in the media as a fresh take on ski ownership, with both Yahoo and POWDER spotlighting the membership model and its flexible approach to gear.

By every measure that matters; it was a strong first season for the program and a clear sign that skiers are open to a new way of thinking about what ownership can look like.

The release gave RenounPro another layer of identity: not just a membership with useful perks, but one with a distinct look and a sense of access that went beyond the main collection.

Looking ahead, that exclusivity continues. In the coming season, RenounPro members will get early access to the 26/27 collection.

This year also showed that RenounPro is about more than skis.

In late March, members traveled to the French Alps for a week, where the trip centered on adventure and shared time in the mountains. The recap emphasizes exactly what Renoun seems to be building with the program; it’s not just a subscription or gear perk, but a real community.

Renoun also saw strong press momentum across both reviews and broader gear coverage.

Highlights on the press page include features from POWDER, GearJunkie, Switchback Travel, WIRED, Outdoor Life, CNN Underscored, Forbes, and more. Coverage touched everything from the launch of RenounPro to award-style recognition for the Endurance 98, Citadel 107, Earhart 88, and Atlas 80.

If one ski seemed to generate the most consistent interest this year, it was the Endurance 88. In a season shaped by mixed conditions, variable snow, and the usual coast-to-coast mix of groomers, chop, firm days, and soft pockets, an 88-mm all-mountain ski sits in a sweet spot. It’s narrow enough to feel quick and precise, but versatile enough to handle a lot of what everyday skiers actually encounter. 

If this year proved anything, it’s that Renoun’s evolution is only going to continue.

We expanded our product story, introduced RenounPro, created more opportunities for connection, and kept earning recognition for the skis themselves. Here’s to this year, and all the good turns to come.